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Sport as a fundamental right

The right of access to and participation in sport and play has long been recognized in a number of international conventions. In 1978, UNESCO described sport and physical education as a “fundamental right for all”. But until today, the right to play and sport has too often been ignored or disrespected. Sports initiative that acknowledges ever child’s right to play. It is designed especially for underprivileged youth with the aim to provide them free access to, skill training , sports equipment, infrastructure and space. While encouraging children to just play, Khelo India identifies and acknowledges their hidden talents and provides a platform for exhibiting them in to International standard.


Khelo India have a vision of every child has “right to play”

Project Objective

  • To engage youth through sports
  • To provide opportunity showcase the talent
  • To Achieving the sustainable Developing goal through Sports
  • Khelo India to create a platform for 200,00,000 youth to dialogue with duty-bearers through sports community mobilization, and thereby initiate community actions that lead to positive outcomes of the Sustainable Development Goals (SDG) in the community

Sport as a Powerful Tool

Sport has a unique power to attract, mobilize and inspire. By its very nature, sport is about participation. It is about inclusion and citizenship. It stands for human values such as respect for the opponent, acceptance of binding rules, teamwork and fairness, all of which are principles which are also contained in STAIRS

The STAIRS system draws on the unique convening power of sport as a cross-cutting tool for:

  • Advocacy, mobilization and raising public awareness: in particular by appointing Celebrity athletes as ‘Ambassadors’ or ‘Spokespersons’ and leveraging the potential of sports events as outreach platforms. The mobilizing power of sport is often used as a “door-opener” to convey crucial messages about HIV/AIDS, child’s rights, the environment, education, STAIRS against Drug etc.
  • Development and peace promotion: in grassroots projects sport is used in an extremely wide range of situations – whether as an integrated tool in short-term emergency humanitarian aid activities, or in long-term development cooperation projects, on a local, regional or global scale.

Sport plays a significant role as a promoter of social integration and economic development in different geographical, cultural and political contexts. Sport is a powerful tool to strengthen

social ties and networks, and to promote ideals of peace, fraternity, solidarity, non-violence, tolerance and justice. According to the STAIRS sport is seen to have the most benefits in:

  • Individual development
  • Health promotion and disease prevention
  • Promotion of gender equality
  • Social integration and the development of social capital
  • Peace building and conflict prevention/resolution
  • Post-disaster/trauma relief and normalisation of life
  • Economic development
  • Communication and social mobilisation.

From a development perspective, the focus is always on mass sport and not elite sport. Sport is used to reach out to those most in need including refugees, child soldiers, victims of conflict and natural catastrophes, the impoverished, persons with disabilities, victims of racism, stigmatization and discrimination, persons living with HIV/AIDS, malaria and other diseases.

STAIRS Path to Success

Sport is not a cure-all for development problems. As a cultural phenomenon, it is a mirror of society and is just as complex and contradictory.

As such, sport can also have negative side effects such as violence, corruption, discrimination, hooliganism, nationalism, drugs, doping and fraud. To enable sport to unleash its full positive potential, emphasis must be placed on effective monitoring and guiding of sports activities.

The positive potential of sport does not develop automatically. It requires a professional and socially responsible intervention which is tailored to the respective social and cultural context. Successful Sport for Development and Peace programmes work to realize the right of all members of society to participate in sport and leisure activities. Effective programmes intentionally give priority to development objectives and are carefully designed to be inclusive.

Effective Sport for Development and Peace programmes combine sport and play with other non-sport components to enhance their effectiveness. Such programmes embody the best values of sport while upholding the quality and integrity of the sport experience. They are delivered in an integrated manner with other local, regional and national development and peace initiatives so that they are mutually reinforcing. Programmes seek to empower participants and communities by engaging them in the design and delivery of activities, building local capacity, adhering to generally accepted principles of transparency and accountability, and pursuing sustainability through collaboration, partnerships and coordinated action.

Project operational Area : STAIRS has impacted the lives of over two million children through its centre’s network across 7 states in India, namely Delhi, UttarPradesh, Himachal Pradesh, Haryana, Odisha, Jharkhand and Gujarat will move forward with PAN India

What ? 
Creating leaders out of sports persons who are aware of the community issues around them and respond to them in appropriate ways through  sports community mobilization
The cadre of 20,00,0000 under privileged young sportsperson inclusive of the  differently-abled
Why ?
Young people have no interaction with policy makers and vice-versa. As the youth are the most productive population group in the country, this interaction is critical. So we are facilitating this. 
The 7 states where STAIRS is currently operational through our 400 sports training centers
When ?
Last 10 years STAIRS is implanting Khelo India programme  with the specific mission

How ?
Creating a federal structure. The 400 Grassroots sports centers are linked to each other as a network, firstly addressing community issues at their own level, and then escalating to each level upwards based on the intensity and enormity of the issues (village, district, state, central), guided by Stairs staff who will be trained on community action and gender

To Achieving the Sustainable Development Goal –SDG through sports

The Khelo India will implement the holistic approach of the

  • Poverty - End poverty in all its forms everywhere
  • Food - End hunger, achieve food security and improved nutrition and promote sustainable agriculture
  • Health - Ensure healthy lives and promote well-being for all at all ages
  • Education - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
  • Women - Achieve gender equality and empower all women and girls
  • Water - Ensure availability and sustainable management of water and sanitation for all
  • Energy - Ensure access to affordable, reliable, sustainable and modern energy for all
  • Economy - Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
  • Infrastructure - Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
  • Inequality - Reduce inequality within and among countries
  • Habitation - Make cities and human settlements inclusive, safe, resilient and sustainable
  • Consumption - Ensure sustainable consumption and production patterns
  • Climate - Take urgent action to combat climate change and its impacts
  • Marinosystems - Conserve and sustainably use the oceans, seas and marine resources for sustainable development
  • Ecosystems - Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss
  • Institutions - Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels
  • Sustainability - Strengthen the means of implementation and revitalize the global partnership for sustainable development

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